Excerpts from the Book

Take a minute to review some excerpts from The Quiet Revolution in Email Marketing.


FROM CHAPTER 4 - Customer Communication Management
Almost two-thirds of people who use email at
work say they prefer it for making arrangements and setting
appointments over talking on the telephone or communicating in person. On the other hand, email users are straining against a flood of messages. They are responding by reading a decreasing percentage of their messages, and are often deleting any messages from unknown senders. Read More >>

FROM CHAPTER 5 - Email Brand Value
Brand value. It is arguably one of your company’s greatest assets. Your brand is what drives customers to choose your product over your competitor’s. It’s what keeps them coming back to you, even if you make a mistake. It is the essence of their trust in the things you say and do. Remember the New Coke fiasco back in 1985?... Read More >>

KEY CONCEPTS FROM THE BOOK - Table of Contents
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