Case Studies

Here are just a few snapshots from dozens of the case studies included in The Quiet Revolution in Email Marketing. Check back soon for more detailed information!

• Acxiom: How to build a better list.
  
  
• American Airlines: How to use email programs to boost customer lifetime value.
  
  
• The Bombay Company: How email can be used as a powerful, cross-channel marketing tool.  
  
  
• BSkyB: How governance and strategy can manage email throughout the enterprise.
  
  
• CNN: An answer to the "insource vs. outsource" dilemma.
  
  
• GSG Entertainment: How list management can better identify demographic information and increase sales.
  
  
• IBM: How to answer privacy and data management challenges.
  
  
• Lands' End: How to make email relevant to customers and promote brand value.
  
  
• New York Times: How a good online experience can improve email performance.
  
  
• Sallie Mae: How to face the "insource vs. outsource" challenge.
  
  
• Staples: How to utilize life cycle automation to boost response rates.